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The journey of aging is often difficult, both for those advancing in years and for those stuggling to provide meaningful support. The grounded educational component of the CSA training combined with a compassionate ethical emphasis provides a broad-based knowledge foundation for our aging members and their professional and non-professional caregivers. |
Rhonda Whitney, CSA - Gladstone, OR |
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Download our Free Guides
SCSA produces professionally written white papers on critical issues related to the aging market. The topics are relevant for both professionals who work with seniors, family members of seniors and even seniors themselves. The white papers provide valuable information that helps to guide decisions during this often-times confusing dimension of life. The white papers also educate professionals in how to apply best practices to their business.
Have a topic in mind you would like to see a white paper on? Contact us at society@csa.us and we’ll create it for you!
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Our most popular white paper, created to give you the basic tools to help seniors navigate the complexities of aging. We know you'll find many great ideas inside that you can apply immediately, including:
- Why understanding the Senior Market matters
- Making your place of business 55+ friendly
- Ensuring quality customer service
- Marketing materials that speak to the 55+ customer
- Serving the 55+ client online
- Training essentials for working with seniors
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This guide was created in order to answer some of the most often-asked questions about the new healthcare reform bill, titled the Patient Protection and Affordable Care Act, which was signed into law earlier this year. Topics covered include:
- How will my Medicare benefits change?
- What happens to my Medicare Part D coverage?
- How are my income taxes affected?
- What new assistance is available for long-term care?
- How are seniors protected against abuse under health care reform?
- Is there a timeline for when all these take effect?
- Where can I go for more information?
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About 70 percent of people over the age 65 require long-term care services to some extent, and the likelihood of needing care increases even more as you age. Yet the cost of long-term care often exceeds what the average person can pay from their income and other government programs. It is important for everyone, including seniors, their families and those professionals who work with them, to understand and plan ahead for long-term care. Information within includes:
- The importance of long-term care
- What options for services are available
- The costs associated with long-term care
- How to determine whether long-term care insurance is right for you
- Tools and guides to help you set up a plan
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Remaining independent in your home often requires some adjustments or improvements so your home is a safe environment that allows you to function better and more comfortably. All of the possible precautions that can be taken in creating a safe environment for the senior should be considered and changed if necessary. Inside this guide, you will find the following useful information:
- An overview of senior-focused home improvements
- The top 11 home improvements that seniors have made to their homes
- What equipment is and is not covered by Medicare
- Tips for finding the right contractor to make improvements to your home
- And much more
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The cardinal rule in marketing is that you must know your audience in order to select the most appropriate and useful marketing tactics. You need to really understand what makes your target market tick and how to effectively address that consumer in order to meet your business goals. While getting to know your target market is essential when reaching out to any population, the senior population holds unique power along with specific buying practices. This white paper was prepared to give professionals some of the basic tools to successfully navigate this complex market. Although this is not a complete guide to marketing or the ideas discussed, it will give you a starting point for finding success in marketing to seniors. |
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Locating the best senior housing solution for your loved one encompasses factors from financial limitations, lifestyle goals, level of care needed and the amount of familial support. The Senior Housing Guide provides a detailed look at these factors and offers steps for putting together a senior housing plan that will give the individual the highest quality of life. Understand what is involved in making an informed and confident decision when faced with these often-times confusing issues.
- Planning ahead for how you or a loved one will live in future years.
- Determining goals and lifestyle preferences for the optimal senior housing environment.
- Evaluating cost vs. value for current and future housing options.
- Assessing an individual’s need for care that support safety and quality of life.
- Checklists for comparing in-home and facility care options
- Guides on questions to ask when evaluating care options
- And much more
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As professionals
in the senior housing industry plan for what the future looks
like, the rules of the past may not apply to this new generation
of seniors. We are now seeing the largest flood of people
in history entering the senior citizen ranks. This generation
has already shown signs of not following their predecessors
in the products and services they desire. They will work longer,
prefer to age-in-place and desire more active retirement scenarios.
For professionals working in the senior market, it's vital
to understand how this impacts the future of senior housing.
This guide provides important information to help senior housing
industry professionals understand the retirement goals of
senior citizens and to forecast a solid plan for future company
growth. Important information includes:
- New laws affecting senior housing
- Market statistics and highlights
- Survey report from senior home builders
- Industry statistics and trends by consumer viewpoint
- Sales and marketing research
- And much more
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The Society of Certified Senior Advisors has created a new indispensable guide to help senior citizens and their families obtain benefits from the Department of Veterans Affairs. This user-friendly and comprehensive guide contains a wide breadth of practical tips and valuable resources to save you time in navigating the maze of veterans benefits. This guide also provides a wealth of references to appropriate agencies for more information on eligibility and the application process.
Topics covered within include:
- A review of medical and health benefits
- The difference between compensation and pensions
- What’s available for geriatric and long-term care
- Little known benefits including re-employment and unemployment
- A list of resources for seniors and their families
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