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Colette Florido

2019 CSA Conference


Colette Florido

CR World



Cannabis and CBD, Is It Just for Seniors?

Medical cannabis and CBD are undoubtedly becoming the front line option in alternative wellness for Seniors. The results are overwhelmingly positive, often even substantiated by reduction of medication (including opiates), or increased effectiveness of medications. Yet, the lack of formal education and misinformation surrounding the plant, it's uses and legality stands in the way. Medical professionals are hesitant to approach the use of CBD due to the lack of education, misinformation and fear of legal backlash. There are many of us either as users of CBD or as caregivers that have seen and experienced first hand the benefits of CBD. As caregivers, our goal is to be able to provide the best care and options available for our loved ones.   

You will hear from Colette who will share her story as the caregiver for her father who had dementia. You will hear how she learned how she could incorporate CBD into his daily routine that resulted in the difference it made for her, her father and her family. Colette will share the challenges she faced as she strived to develop a CBD product that would meet her high expectations for efficacy. Now an advocate, Colette addresses what other caregivers need to know about integrating medical cannabis, CBD and some of the limitations that could be encountered.    

Learning Objectives

  • The participant will be able to verbalize what the endocannabinoid system is and how it interacts with the cannabis plant
  • The participant will be able to verbalize answers to 3 of the basic questions most often asked: (a) Will someone get "high" if they use CBD? (b) Is it legal? (c) Can CBD replace opiates?
  • The participant will be able to explain how CBD can be used effectively with other medications and what are safe dosing protocols

About Colette

Colette Florido is the founder and President of CR World, Corp. She is a native of the Chicago suburbs, who traded her snow shovel for a sand shovel relocating to St. Petersburg, Florida to launch a satellite office for Mayflower Tours, a tour operator for which she worked for over fifteen years holding titles such as Operations Manager, Director of Traveler Services and General Manager.  She holds a Bachelor’s degree in Secondary Education and Spanish from Bradley University, where she met her husband with whom she has been with for almost twenty years.  She often spoke to active adult communities about enjoying life on bucket-list destinations like river cruises and national parks, she now speaks to similar groups to educate them on the benefits of the cannabis and hemp plant to promote healthy living.  CR World launched in January of 2017, a company destined to become the trusted source in health-focused hemp and cannabis products, working in a small group direct selling format with the rapidly growing active adult and senior population.  Colette’s vision is that everyone will have access to quality hemp infused products and a trusted resource of information. It’s a natural plant with so many healthful qualities.  Using the latest in social media technology coupled with the entrepreneurial spirit of the direct selling industry, CR World will become a household name in the hemp infused market.  Colette is developing a sales team driven by compassionate capitalism. 

Colette has been featured in Tampa Bay Times, High Life Magazine and Tampa Bay Metro Magazine for her woman owned business as well as her contributions to the health and wellness side of the cannabis industry.   She has also been nominated for the Delivered with Heart Award given by Griswold Home Care Pinellas.  

As a role-model to her two young daughters, the caregiver to her ailing father and a fierce entrepreneur, she understands life in what she describes as the panini press of the sandwich generation.    Not only is she focusing on her business she is also the current President of the Tampa Bay Chapter of SKAL International an association for travel and tourism executives.   

“It’s always about finding balance. Family. Health. Finances. Life. Managing a loved one’s care through a disease is exhausting, mentally, emotionally and spiritually.  I’m so thankful that I have a strong husband and two amazing girls with great senses of humor to get through it all. And I wouldn’t trade it for anything. I get to play beach volleyball on the weekends with my family and friends, while I construct my dream job. How lucky am I?”  

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