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Erika Walker

2018 CSA Conference


Erika Walker, MBA, CSA

SAGE WAVE Consulting
Principal and Owner


Rick Gow, CSA

Lara, May & Associates, LLC
Wealth Management Advisor


Methods for Engaging Family into Formal and Informal Financial Issues

Research shows that the financial, insurance and aging industry as a whole have considerable opportunity for improvement in serving older adult clients and their families.  As they age, clients may be dealing with cognitive, physical, safety, mental and caregiver challenges which influence their financial decision-making capabilities and overall well-being.  Many financial, insurance and aging industry professionals do not take these issues into consideration and therefore, provide inadequate services to both clients and their families…potentially leading to financial and personal crisis.  As older adults are living into their 80s and beyond, it is important that professionals adapt their existing services to facilitate stronger relationships with their client’s family.  

For example, consider your client’s overall financial well-being.  Have you noticed forgetfulness or questionable decision-making skills developing in your clients?  Is your client forgetting to pay bills or unsure of his/her next steps in financial decision making?  Have you wondered if they are losing track of their current assets and accounts?  Do you suspect these issues may be affecting their safety, health or well-being?  Perhaps it is time to engage a family member to help with the older adult’s financial issues.  When and how do you engage the family?  This session provides case studies, methods and resources to help you approach and integrate family engagement with your clients in order to reduce the chance that a financial crisis may develop.  You will learn which family members should be engaged, how to be proactive in building your relationship with client’s family members and how to maintain and facilitate trust among you, your older adult client and their family when dealing with financial oversight.  Participants will participate in case studies and receive resources which they may take back to their business and apply.

An aging industry business consultant and an experienced insurance and investment advisor will help you understand how to integrate change into your existing services to better serve older adults and their families with financial decision making and oversight.

Learning Objectives

  1. Upon completion of this session participants will be better able to clarify which family members should be engaged in their older adult parents/relatives financial decisions.
  2. During this session participants will learn methods through presentation and case studies of when and how to engage family members in financial decisions in order to maximize their client’s safety, health and well-being.
  3. Upon completion of this session participants will receive resources to help them approach and integrate family engagement reducing the chances for financial crisis with their older adult clients.

About Erika

Erika Walker, owner of SAGE WAVE Consulting, LLC, conducts strategic planning across the country with businesses and communities helping them to prepare for the growing aging population. With over 25 years of experience, Ms. Walker has served as Director of the SAGE Institute and Director of Geriatrics at Greenville Hospital System.

About Rick

Rick is a seasoned Wealth Management Advisor with Lara, May & Associates, LLC, originally licensed some 25 years ago, and today is a nationally recognized speaker on many senior related long term care financial planning topics. Previously, he worked in Morgan Stanley’s Global Wealth Management Group focused on wealth accumulation strategies and income producing investments for affluent individuals across the country and it was there that he realized his heart is in helping our aging population and their loved ones during what can be a stressful and difficult time of life.  His practice focuses primarily on working with seniors, their caregivers and family members, related to all aspects of financial planning for long term care needs, and helps develop all-encompassing long term care plans, tax efficient wealth transfer structures, and retirement strategies with emphasis on income generation and principal protection.

Visit the Schedule at a Glance for session dates, times, and locations. 

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