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Fritzi Gros-Daillon

2018 CSA Conference


Fritzi Gros-Daillon, MS, CSA, CAPS

Age Safe America


Tough Love: Grab Bars Are the New Seat Belts

This session will cover several topics including a discussion of the current market segmentation and the approaches that are successful or perceived to be successful in reaching the baby boomer marketplace. The other generational cohorts (the matures, the Xers, the millennials) will be addressed.

The overarching theme of the presentation will be “tough love” - a practical, humorous, diplomatic, strategic approach to engendering action to preserve the home environment and ourselves. The $60B annual cost to the health care system in America for the treatment of falls and fall related injuries is staggering and largely preventable. As business owners, especially those with employees and providers in the home setting, our obligation to promote safety is vital.

The session will also review the practical solutions and the new technology solutions for homes. The speed at which new products, and therefore,new services are coming to market is unprecedented. The application of the solutions has demonstrated cost savings and longevity improvements and the goal is to empower the attendees with tools, ideas and enthusiasm.

Learning Objectives

  1. Learn current market segments and messaging to elicit proactive clients.
  2. Learn strategies for positive “future-proofing” homes.
  3. Update on practical and technology products for successful aging in place.

About Fritzi

Fritzi Gros-Daillon as a former senior move manager worked with 1000 families over ten years in New York while being a long-distance caregiver for her parents in California. Fritzi founded Household Guardians in 2013 as an aging in place consulting firm in the San Diego area.  She serves currently as the Chief Advocacy Officer for Age Safe America.

Her passion for keeping family members safe in their own home environment for as long as possible has grown from years watching families struggle to make the best decisions. Her environmental business background, Master’s Degree from the Executive Program at Columbia University, certification as a Certified Aging in Place Specialist (CAPS), Certified Senior Advisor (CSA) and years of experience bring a combination of expertise and perspective to the current aging in place issues.

Fritzi is a CAPS instructor and co-developer of the ASA Senior Home Safety Specialist course. Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents”, has won four national awards and one international award since publication in June 2014.

Visit the Schedule at a Glance for session dates, times, and locations. 
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