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Finding Direction In The Senior Market
Your Guide to Attracting and Retaining Senior Clients

Our most popular guide, created to give professionals the basic tools to more effectively navigate the complexities of aging. This guide provides information on how to better prepare your business for serving the 55+ consumer by recognizing and understanding the unique challenges seniors face.

marketing to seniors and baby boomers Topics covered include:
  • •Serving the 55+ Client Online
  • •Marketing Materials for the 55+ Consumer
  • •Making a Business Senior-Friendly
  • •Ensuring Quality Customer Services
  • •Training Essentials for Working with Seniors

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