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Kelly Grace O'Connor

2018 CSA Conference


Kelly Grace O'Connor, MA, CSA

Senior Care Authority, Denver Metro
Area Owner



One Event, Endless Clients - How Cause-Related Marketing Fattens Your Network and Your Wallet

Serve Seniors. Be A Leader. Build A Network. Get More Clients. 

What if you could do all FOUR in ONE day? 

CSA Kelly Grace O'Connor will show you exactly how one Cause-Related Marketing effort created a statewide platform to promote her mission, secured her elder care consulting firm as a leader in the state, created opportunities for her strategic partners, and generated a flood of clients looking for her support and guidance. By rallying her most trusted partners, passionate clients and conscientious community leaders, Kelly successfully launched National Healthcare Decisions Day (NHDD) in Colorado. 

What if YOU could create a similar result for your company and partners? 

In this presentation, you will learn the power of connecting your most valued strategic partners with a mission and cause. You will learn proven cause-related marketing strategies that have been tested and refined over the years for corporations and small businesses alike. Hear by traditional advertising and marketing doesn’t hold the power that it used to and why successful businesses as harnessing the power of a network and collaborative effort to yield business results, at a much lower cost. Kelly will offer step-by-step tactics and the secrets to launching a community-wide program on a shoe-string budget, by leveraging the power of your network.  If the term “win-win-win-win” was in the dictionary, cause-related marketing would be listed next to it. 

As the Colorado Gerontological Society’s 2017 Young Professional in Aging Award recipient, most people know Kelly for her advocacy in the senior industry and commitment to elder rights.  Before joining the senior industry, however, she was a marketing executive who helped build one of the most recognizable fashion brands in the world today. Consequently, she knows marketing better than most, but loves her work with older adults even more. Guaranteed, Kelly will inspire you to take a stand for what you believe in and make a meaningful difference in your community.

Learning Objectives

  1. Learn about the Power of Cause-Related Marketing.
  2. Learn about Building Catalyst Events to Strengthen Your Network.
  3. Learn about Leveraging Your Community Involvement to Drive Sales

About Kelly Grace

Kelly Grace O’Connor began a heartfelt second career in the senior living industry in 2010, specializing in moves and transitions. She has worked in almost every area of the field: independent living, assisted living, memory care, skilled nursing, hospice and home care. She holds a master's degree in Spiritual Psychology and a Professional Advancement Certification in Gerontology. In December, she was honored with the 2017 Young Professional in Aging award for the state by the Colorado Gerontological Society. In April, she received a proclamation from the Colorado State Legislature and the Denver City Council for spearheading National Healthcare Decisions Day Colorado. She proudly holds the designation of Certified Senior Advisor and serves on the board of the Denver Leaders Network.

Visit the Schedule at a Glance for session dates, times, and locations. 

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