Ty Velde
Digital Marketing Leader
Session Information
Title: SPONSORED SESSION: The Modern Senior Living Search Experience: Real Insights for Real Advisors
Day: Sunday, August 24, 2025 Time: 10:00 am
Ty Velde is a dynamic and results-driven B2B/B2C Digital Strategist and Performance Marketing Professional with over 20 years of experience driving strategic initiatives and delivering growth for top-tier brands across various industries. He played a key role in growing Overdrive Interactive into one of the Boston-area’s premier digital marketing agencies, which culminated in their sale to the Capitala Group (www.capitalagroup.com) in December 2021.
Ty has proven expertise in SEO, SEM, digital strategy, and client services, with a track record of managing high-profile accounts/clients and delivering impactful and measured marketing solutions. Adept at building and leading teams, optimizing marketing efforts, and leveraging data-driven insights to enhance online visibility and business performance. His specialties include: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Online Media Buying and Planning, Project Management, Marketing Strategy, Mobile Marketing and Strategy.
